{"id":610270,"date":"2023-03-01T09:18:58","date_gmt":"2023-03-01T12:18:58","guid":{"rendered":"https:\/\/revistas.uc.cl\/?post_type=tnc_col_609604_item&#038;p=610270"},"modified":"2023-03-01T09:18:58","modified_gmt":"2023-03-01T12:18:58","slug":"the-web-2-0-as-a-marketing-and-positioning-tool-in-the-iberamerican-cybermedia","status":"publish","type":"tnc_col_609604_item","link":"https:\/\/revistas.uc.cl\/en\/cuadernos-info\/the-web-2-0-as-a-marketing-and-positioning-tool-in-the-iberamerican-cybermedia\/","title":{"rendered":"The web 2.0 as a marketing and positioning tool in the Iberamerican cybermedia"},"content":{"rendered":"<p>This article analyzes the various applications of the social web in the cybermedia of Latin America, Spain and Portugal. The study &ndash; based on researchon 70 online mass media, and interviews with researchers investigators, cyberjournalists and well-know authors specialised in the thematic area of thecyberjournalism &#8211; identifies the main ways in which these online media use the possibilities offered by the web 2.0. Specifically, the article deals with how the social web has turned into a tool of marketing, positioning and diffusion beyond its potential of a strictly cyberjournalistic character<\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-610270","tnc_col_609604_item","type-tnc_col_609604_item","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Portal de Revistas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistas.uc.cl\/en\/cuadernos-info\/the-web-2-0-as-a-marketing-and-positioning-tool-in-the-iberamerican-cybermedia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The web 2.0 as a marketing and positioning tool in the Iberamerican cybermedia - Portal de Revistas\" \/>\n<meta property=\"og:description\" content=\"This article analyzes the various applications of the social web in the cybermedia of Latin America, Spain and Portugal. 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