{"id":609832,"date":"2023-03-01T09:15:57","date_gmt":"2023-03-01T12:15:57","guid":{"rendered":"https:\/\/revistas.uc.cl\/?post_type=tnc_col_609604_item&#038;p=609832"},"modified":"2023-03-01T09:15:57","modified_gmt":"2023-03-01T12:15:57","slug":"maxwell-mccombs-hay-que-reinventar-la-noticia","status":"publish","type":"tnc_col_609604_item","link":"https:\/\/revistas.uc.cl\/en\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/","title":{"rendered":"Maxwell McCombs: Hay que reinventar la noticia"},"content":{"rendered":"<p>Un art&iacute;culo de apenas once p&aacute;ginas, publicado en la primavera de 1972 en el Public Opinion Quarterly, produjo una influencia tan poderosa en la investigaci&oacute;n en comunicaciones, que a&uacute;n hoy los nombres de sus autores, Maxwell McCombs y Donald Shaw, siguen siendo citados en las bibliograf&iacute;as de pr&aacute;cticamente todos los textos del &aacute;rea. La teor&iacute;a de la agenda-setting sigue vigente, dice McCombs en esta entrevista, aunque desarrollada en dos niveles: en el primero se constatar&iacute;a que los medios fijan la pauta de los temas relevantes; en el segundo, que, adem&aacute;s, jugar&iacute;an un papel clave en fijar qu&eacute; y c&oacute;mo pensar acerca de esos temas, mediante la comunicaci&oacute;n de atributos jerarquizados. A&uacute;n as&iacute; &ndash;sostiene&ndash; los periodistas no est&aacute;n cubriendo los temas que realmente importan al p&uacute;blico.<\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-609832","tnc_col_609604_item","type-tnc_col_609604_item","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Portal de Revistas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistas.uc.cl\/en\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maxwell McCombs: Hay que reinventar la noticia - Portal de Revistas\" \/>\n<meta property=\"og:description\" content=\"Un art&iacute;culo de apenas once p&aacute;ginas, publicado en la primavera de 1972 en el Public Opinion Quarterly, produjo una influencia tan poderosa en la investigaci&oacute;n en comunicaciones, que a&uacute;n hoy los nombres de sus autores, Maxwell McCombs y Donald Shaw, siguen siendo citados en las bibliograf&iacute;as de pr&aacute;cticamente todos los textos del &aacute;rea. La teor&iacute;a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revistas.uc.cl\/en\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal de Revistas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/revistas.uc.cl\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/\",\"url\":\"https:\/\/revistas.uc.cl\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/\",\"name\":\"Maxwell McCombs: Hay que reinventar la noticia - Portal de Revistas\",\"isPartOf\":{\"@id\":\"https:\/\/revistas.uc.cl\/#website\"},\"datePublished\":\"2023-03-01T12:15:57+00:00\",\"dateModified\":\"2023-03-01T12:15:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/revistas.uc.cl\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/revistas.uc.cl\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/revistas.uc.cl\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/revistas.uc.cl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cuadernos.info\",\"item\":\"https:\/\/revistas.uc.cl\/cuadernos-info\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Maxwell McCombs: Hay que reinventar la noticia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/revistas.uc.cl\/#website\",\"url\":\"https:\/\/revistas.uc.cl\/\",\"name\":\"Portal de Revistas\",\"description\":\"Informaci\u00f3n de las revistas de investigaci\u00f3n de la UC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/revistas.uc.cl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Portal de Revistas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revistas.uc.cl\/en\/cuadernos-info\/maxwell-mccombs-hay-que-reinventar-la-noticia\/","og_locale":"en_US","og_type":"article","og_title":"Maxwell McCombs: Hay que reinventar la noticia - Portal de Revistas","og_description":"Un art&iacute;culo de apenas once p&aacute;ginas, publicado en la primavera de 1972 en el Public Opinion Quarterly, produjo una influencia tan poderosa en la investigaci&oacute;n en comunicaciones, que a&uacute;n hoy los nombres de sus autores, Maxwell McCombs y Donald Shaw, siguen siendo citados en las bibliograf&iacute;as de pr&aacute;cticamente todos los textos del &aacute;rea. 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