Summary

Starting from the terminology used for the construction of the right to one's own image, the author criticizes the state of the matter, proposing bases for a new understanding of the portrait of people in Chile. In this way, if very personal rights are extra-patrimonial, the right to the image does not belong to said category. Furthermore, although this may be justified as a fundamental right, it will not be justified as a subjective right, but rather as “freedom of portraiture.”