Summary

The logic of hegemonic domination that was established in Colombia and in Latin America after the Conquest, is based on a scheme of elitist power. Using the perspective of the Italian sociologist Vilfredo Pareto, we can classify these elites into “lions” or “foxes”. In the first case, they use force and violence (the match of Weber) to impose their sovereignty; in the second case, they use persuasion and the “masquerade” (the herrschaft): the propaganda. This power is based on a more stable legitimacy and is able to transform itself into a “Matrix-effect” reality. This article will expose the panorama of community media with an ethnic perspective in Colombia that hopefully works as process to facilitate the building of social links based on dialogue, reconciliation, respect and participation, acting as watchdog of economic and political power, reporting the injustice and seeking for peace solution in the region