Summary

Brazil is internationally known for its soap operas, which are exported to many countries worldwide. Due to Internet’s development, a new type of soap opera has emerged: Web soap opera, which presents changes not only in the broadcasting –currently done on the Internet– but also in its production. In this article, we aim to study these changes by using Operetv’s production Risco no disco, defining the profile of the new consumer-interactor and observing dialogical interactions among viewers performed in different digital platforms. For that purpose, we will use the bakhtinian concept of dialogism and genre (1978, 1997, 2006) and Santaella’s studies (2003, 2007, 2010a, 2010b) on the emerging media of the Internet. Given the peculiarities of this kind of soap opera and the interactions that internet allows, understanding this new media and its relationship with the digital universe is essential for communication and discourse studies.