Forced Image. Ideology and counter-ideology of visual representation in Latinamerican digital cinema and animation

Summary

It is still thought that power authorities promote the use of images through technological development as a tool for social control and domination. Nonetheless, the evolution of image seems to point another way, in which generation of synthetic images becomes its own purpose: industrially developed societies are less interested in control through images than mastering image generation, because this is the most obvious sign of a technologically advanced society. Although digital animation, vanguard of digital technology, seems now the most appropriate way to master image production, many dissident groups has arisen to oppose this standardized models. This paper analyzes how these oppositional forces act within latin american animation in a special way